Jay joined the car business as a kid working in the detail shop in his hometown of Guthrie, Oklahoma. He graduated Valediction in high school as he worked his way up through sales in the car business. During college, he worked his way into finance and management, and graduated with honors in 3.5 years from the University of Central Oklahoma. He and his wife, Rhonda, moved themselves and their two young daughters to Southeast Kansas in 1995 to purchase what would eventually become Jay Hatfield Chevrolet and Companies.